SO HERE’S MY BURING QUESTION for today: Why is there so much CASH in the ads? It seems like 1 out of 5 ads is flashing the cash. I keep seeing it every day as I’m doing my PTC clicks.
Briefcases full of cash. Grocery bags stuffed with cash. Cute models waving handfuls of cash. Young guys in suits going gaga over cash. Cash raining down from the sky. Big wads of cash.
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Does anyone actually think they’ll start receiving grocery bags full of cash if they join one of these programs? Really? Ok, there was a chain-letter type program a few years ago where you send a $20 bill in the mail to someone at the bottom of the list and you add your own name at the top. But, come on
- That kind of program is ILLEGAL, and
- Sending cash in the mail is not just STUPID it’s strongly discouraged by the US Postal Service.
So what’s the deal with all this cash in the ads? Why does anyone think that’s an appealing pitch?
When I see a load of cash in an ad, first thing I wonder is “What drugs did they sell to rake in that much cash?” followed by “How are they going to launder it?”
I’ve read that if you want to feel rich, go to your bank and withdraw a handful of $100 bills. Put the wad in your pocket, and walk around with it for a day or so. Personally I think that’s another STUPID idea that will have no effect whatsoever on your earning power. I’ve never carried more than $150 in my wallet, and even then it was only because I was going on vacation.
See that wad of cash in the picture above? That’s the take from my garage sale last summer. Yes, I really did receive a $100 bill. One $100 bill. The rest are $20s or smaller. I didn’t walk around with the wad in my pocket — I drove it straight to the bank and deposited it.
Do you think I should use that picture in an ad? Do you think it would work for me? Why or why not?
Are you a member at Sweeva traffic exchange? It’s where everyone sees the same ad page at the same time. Neat concept. I try to surf Sweeva every day. Sweeva invites you to give each ad page a thumbs up or a thumbs down. I’m not really into the ad judging thing, so I just give every ad page a thumbs-up… unless it’s flashing the cash. If an ad tries to wave cash in my face, it gets my instant thumbs-down.
What do you think? Is it ridiculous, all the cash we see in ads every day? Or do you think it’s effective advertising? Why? If it’s effective, why do you think it works? What’s the psychology behind it? Or if it really doesn’t work, why do advertisers seem to think it will? Add your comments, let’s discuss.
