It’s Day 120 of “The Amazing Tale,” and The Bear is playing a waiting game in the steady march towards PTC profitability. Quite frankly, it’s taking longer than I expected.
As you can see, earnings at our main sites — ClixSense, NerdBux, NeoBux and ProBux — have all been earning steadily since our last report. There was also a nice $10 bump in Ojooo earnings on Day 99. That’s how much you earn when one of your referrals upgrades at Ojooo.
THE DILEMMA: PUTTING THE BRAKES ON SPENDING
There are ongoing expenses to renew or recycle rented referrals, and this poses a dilemma now that I am focusing on profitability. Do I hold off on spending in order to reach break-even as soon as I can? Or do I keep spending and push that long-awaited break-even farther out?
I want to put the brakes on spending in order to reach profitability, but that inevitably slows my earnings.
As I mentioned in my last post, I’ve been planning to upgrade in ProBux. It’s another significant investment — $80 for an annual upgrade. Do you think I did it?
Of course I did!
I waited until ProBux had paid out $80 and then I applied that money to the upgrade. I also rented more referrals. That was 12 days ago. You can see how it tipped the orange ProBux line higher on the chart, starting on Day 108. But the upgrade is also another expense that pushes break-even farther out.
Lot’s of variables to keep track of, wouldn’t you say?
MY EXPENSES
Here is a breakdown of my expenses so far:
- Annual Upgrades: $318
- Advertising: $166
- Renting/Recycling/Renewing Referrals: $641
|
Day 120
EARNINGS $606 |
Day 120
CASHOUTS $579 |
Day 120
INVESTED $1,125 |
Days To Profit
at $11 per day 47 days |
In the past three weeks I’ve earned $247, but I’ve also spent $232. Net positive, but it’s brought me only 7 days closer to break-even. It looks like we’ll get there, but it’s a waiting game.
How do you analyze your earnings vs. spending in your own PTC business?
Are there other variables you are tracking, that help you see what’s going on? How close are you coming to your own break-even point? Or have you already reached profitability? Your comments are welcome, let’s compare notes.
