Marketing
I read Seth Godin’s essay earlier today on “Are you an elite?,” and it got me wondering about one word that I couldn’t quite splice into the story’s meaning. That word was shipping. Because it puzzled me, I sent out this tweet… One item in Seth Godin’s essay “Are you an elite?” strikes a dissonant […]
Is Chevrolet ashamed of their new plug-in hybrid-electric vehicle? Their marketing slogan is “More car than electric.” It seems an odd way to sell a car to people interested in buying an electric vehicle. The Chevy Volt is a powerful, stylish sports car. Clearly they opted for performance over energy efficiency. “More muscle than milage.” […]

