Marketing
Is Chevrolet ashamed of their new plug-in hybrid-electric vehicle? Their marketing slogan is “More car than electric.” It seems an odd way to sell a car to people interested in buying an electric vehicle. The Chevy Volt is a powerful, stylish sports car. Clearly they opted for performance over energy efficiency. “More muscle than milage.” […]
Apple hints at something new from iTunes today, and rumors are The Beatles catalog will finally be going digital. The Bear predicts Apple will also use the fanfare surrounding this announcement to launch a new streaming music service. Hopefully we will be able to purchase Beatles music online and own it in our music library, […]
What are Traffic Exchanges good for? If you’ve been using TEs for a while maybe you’ve already figured some of this out, so we can compare notes. And if you’re new to TEs, I hope these two essential tips are helpful. TEs are great at pointing traffic firehose-like at a web page and opening the […]
